We are looking for a senior CRO specialist for a consulting assignment with a large, subscription-based digital business, focused on digital assessment and ongoing optimization. The assignment combines strategic analysis with hands-on execution to strengthen digital sales performance and establish sustainable CRO processes 📈

Work tasks

• Review and analyze existing digital sales funnels and user journeys

• Identify critical drop-off points and conversion barriers across digital channels

• Benchmark digital sales performance against industry best practices

• Optimize conversion for subscription-based products with and without hardware, including prolongations

• Support optimization across paid media, website conversion funnels, SEO, and CRM-based channels

• Set up and embed structured CRO processes together with the digital team

• Execute and support A/B testing, experimentation, and personalization initiatives

• Deliver clear insights, prioritized recommendations, and actionable optimization roadmaps

• Ensure CRO ways of working can be handed over at the end of the assignment

Requirements

• Fluent in English and Swedish

• 6+ years of experience in CRO, personalization, digital growth, or similar roles

• Proven ability to improve conversion rates and digital revenue through structured testing

• Strong experience with A/B testing, experimentation frameworks, and funnel optimization

• Hands-on experience with personalization platforms such as Adobe Target, Optimizely, or similar

• Very strong analytical skills including segmentation, cohort analysis, and behavioral insights

• Experience from subscription-based digital businesses; telco experience is a strong advantage

• Solid understanding of UX/UI principles and their impact on conversion

• Good understanding of customer data platforms, tagging, and data layer concepts

• Ability to translate insights into hypotheses, test designs, and optimization roadmaps

• Experience working cross-functionally with product owners, developers, designers, and analysts

• Ability to read and understand HTML, CSS, and JavaScript

• Ability to make small front-end changes in testing tools without relying on developers

• Understanding of DOM structure, dataLayer usage, and personalization payloads

• Strong communication skills and stakeholder management capabilities

Practical details
Location: Stockholm
Work setup: Hybrid with approximately 50% remote work
Scope: The assignment requires a high level of availability during the period
Start date: February 1, 2026
End date: May 31, 2026
Potential extension: Up to 6 months

Sway Sourcing is an innovative recruitment partner specializing in matching the right talent with the right company—quickly and efficiently. Our primary focus lies in Finance, Administration, HR, Marketing, and IT, but we also have the broad expertise and flexibility required to deliver tailored recruitment solutions across all industries.

Although we are a relatively new player, we have already gained the trust of many of Sweden's largest companies and operate both nationally and internationally. With bases in Sweden and Spain, we offer a unique combination of local expertise and global reach. Our strong network and deep industry insights make us the obvious partner for companies looking to stay ahead in their recruitment efforts.